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John Brink's vision for the value-added industry
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The past century has seen the greatest advances in technology the world has ever seen. What changes will the next century bring? How will these changes impact our forest industry?

By John Brink

In northern BC we are blessed with an abundance of fine-grained, high quality wood that is unequalled in the world. Over the past 25 years, there has been a growing realization of the true value of this resource and increasing efforts have been made to sustain it in a viable and healthy form. In a global market where wood use is steadily increasing, where does the market leader, the BC industry, go to retain its share of that growth market?

We face stiff competition from a growing managed forest in southern USA, Europe, Scandinavia, New Zealand, Chile, Brazil and other regions where exotic pine and eucalypt plantations are being established at an increasing rate. This growth began soon after the Second World War and many of these plantations are reaching maturity and will be harvested in the next two decades. Their growth rates, aided by genetic advances that not only improve growth, but enhance fibre characteristics and quality too, far exceed those that are achievable in the interior of BC.

What are our strengths? Well, as we have said, we have the best fibre in the world. The question is how do we use it. Clearly it will have to be “stretched” a bit to enhance its applications in the market. A good example is how interior fibre is blended with other lower grade pulps to enhance the strength characteristics of paper. With the right technology, the same concept will apply to solid wood and composite wood products. The issue is whether we do this here or whether it is done somewhere else in the world. The outcome will depend on a business culture in BC that is conducive to the attraction of capital to the province for the development of these concepts.

There has been a trend in the economic debate about the need for more value-added products, including hardwoods and under utilized species, as a means to reaching our goals and competitiveness. This does not mean that we discard the primary sector as an agent for economic growth. On the contrary, we look to the primary sector for the diversification needed to create those products that will entail a commitment to specialty sawing and the cost effective, technically advanced, manufacturing processes that are required to achieve this. The way forward will rely heavily on a dual logic economy where strategic alliances between innovative secondary manufacturers and specialty primary sawmills unite in the pursuit of a focused excellence in wood manufacturing.

We have one of the best locations in the world. Strategically, BC is situated between the two great markets of Europe and Asia. Added to this we are adjacent to the USA, the largest developed, consumer market in the world. This fortuitous geographic position together with a stable, democratic government must be exploited to its fullest extent. Access to these markets and the maintenance of market share must remain the focus of our governments and industry leaders with a clear understanding that any barrier must be aggressively challenged and removed.

In order to reach those markets, transportation, already well established and competitive in BC, will become a strategic focus for economic development. The focus will be on cost reduction and a lessening of our reliance on imported technology both in vehicle manufacture and in alternative fuels. Technological advancement in this sector will be critical to future growth.

Canada has pursued a policy of developing a highly educated workforce throughout its history. The dividends of this strategy will be reaped as we move forward. To achieve our ambitions as a competitive, technically proficient, world-class wood manufacturer, we must continue to have access to a highly skilled and technically smart workforce. Our education systems will need to pick up the paddle and move forward with us. To this end, there are some very positive advances. The College of New Caledonia has started a wood technologist program this year which for the first time provides students an education in value-added manufacturing and will provide to the secondary wood processors a high caliber, technically astute workforce for the future. In addition, plans are underway for the development of a Wood Technology Centre based at CNC that will provide access to laboratories, testing facilities, training and other resources for the industry.

Technology is key to the future direction of our forest policies and the utilization of the resource and will play a strong role in the improvement of forest yields, ensure sustainable forest management, and develop new products and focused manufacturing processes. BC is fortunate in having some of the world’s best, practically oriented, research institutions. Forintek Canada Corporation provides the largest facility for research and development in wood products in north America and is working on the development of products and processes for future generations. It has recently set up a technology transfer program that is unique in its ability to get the knowledge and practical application of scientific discovery into the place where it counts: value-added manufacturers.

Our future looks promising and the new millennium dares us to accept the challenge of reaching for our full potential. Through an economic strategy that builds from our strengths, expands our technical capability and skills, we can move forward, confidently and purposefully, towards a focused excellence in wood manufacturing in northern BC.

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